Helens International (09869.HK): Founder Xu Bingzhong Steps Down as CEO; Wang Hao and He Daqing Appointed Co-CEOs
On June 28, 2026, Helens International Holdings Company Limited (09869.HK) announced that, in accordance with the Company's overall business development plan and to comply with Code Provision C.2.1 of the Corporate Governance Code under Appendix C1 to the HKEX Listing Rules, Mr. Xu Bingzhong has stepped down as Chief Executive Officer with effect from June 26, 2026. Mr. Xu will continue to serve as an executive director, Chairman of the Board, Chairman of the Nomination Committee, and member of the Remuneration Committee. Mr. Xu confirmed that he has no disagreement with the Board.
Mr. Wang Hao, aged 41, and executive director Mr. He Daqing, aged 42, have been appointed as Co-Chief Executive Officers, both with effect from June 26, 2026. Mr. Wang has over 15 years of digital marketing experience, previously serving as a private domain consultant for Luckin Coffee and as Senior Vice President at a marketing subsidiary of Ucar Inc. (NEEQ: 838006.OC). He graduated from the Industrial Design Department of North University of China in June 2008. Mr. Wang has entered into a service agreement for a term of five years with an annual fixed salary of RMB450,000.
Mr. He currently serves as Chief Operating Officer of Shenzhen Helens Enterprise Management Co., Ltd., a wholly-owned subsidiary of the Company, and as supervisor of Maidilong Technology (Hubei) Co., Ltd. He joined the Group in August 2020. Previously, he served as Deputy Research Officer of the Publicity Department of Huangshi Municipal Committee and Director of the News and Public Opinion Center from October 2015 to July 2020. He holds a bachelor's degree in economics and a master's degree in management from Sichuan University. As of the announcement date, Mr. He holds a beneficial interest in 2,571,508 shares. He will not enter into any service agreement or receive additional remuneration for this appointment.
The newly formed management team is reviewing and optimizing the Group's business model and operations, including brand positioning, product structure, digital systems, and internal management architecture, to support the Company's sustainable operation and development.
NewTimeSpace Disclaimer: All content herein is the original work of NewTimeSpace. Any reproduction, reprinting, or use of this content in any other manner must clearly indicate the source as "NewTimeSpace". NewTimeSpace and its authorized third-party information providers strive to ensure the accuracy and reliability of the data, but do not guarantee the absolute correctness thereof. This content is for reference only and does not constitute any investment advice. All transaction risks shall be borne by the user.
