BLUE MOON GROUP (06993.HK): Expected Interim Loss to Narrow by No Less Than 55%, Driven by Improved Operational Efficiency and Optimised Marketing Spend

NewTimeSpace · 2026/07/15 17:11 · By Xuran Lin

NewTimeSpace News: BLUE MOON GROUP (06993.HK) announced on 15 July that based on preliminary review of unaudited consolidated management accounts, the Group expects consolidated loss attributable to owners of the Company for the six months ended 30 June 2026 to narrow by no less than 55% compared with the loss of approximately HK$435 million recorded in the same period last year. The loss reduction is mainly attributable to enhanced operational efficiency, implementation of knowledge-based marketing strategy and diversified channel expansion. The figures are preliminary and unaudited. Final results are expected to be published on or before 31 August 2026. Investors are advised to exercise caution.

NewTimeSpace News: On 15 July 2026, Blue Moon Group (06993.HK) released an inside information announcement. Based on preliminary assessment of unaudited consolidated management accounts, the Group expects the consolidated loss attributable to owners of the Company for the six months ending 30 June 2026 to narrow by no less than 55% versus approximately HK$435 million loss in the corresponding period last year.

The narrowing of loss is mainly contributed by three areas of optimisation. First, steady improvement in overall operational efficiency via streamlined business procedures and optimised resource allocation to achieve structural cost reduction and efficiency gains. Second, execution of the knowledge-based marketing strategy. Leveraging marketing campaigns including “Premier Clean Tour” and “Liuda Festival”, the Group promotes core new offerings such as the Premier Concentrated Laundry Liquid series and Pure Foam Body Wash series, lifting the efficiency of marketing investment. Third, diversified channel development by expanding offline distribution network, establishing presence on emerging e-commerce platforms and optimising customer mix.

The Company stated that it will continue to focus on boosting profitability and shareholder returns going forward, while relevant plans are subject to uncertainties arising from market and other factors. The figures set out in the announcement represent preliminary assessment and have not been reviewed by the auditors. The final interim results are expected to be published on or before 31 August 2026.

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BLUE MOON GROUP 06993.HK loss narrowed