BOOX files for listing on HKEX: China's largest knowledge-driven tool brand

NewTimeSpace News: On 23 September 2026, Onyx International Inc., which markets its products under the BOOX brand, filed for a Main Board listing on the Hong Kong Stock Exchange, with China Securities International as sole sponsor. The Company is a global consumer technology electronics brand operating in the knowledge-driven productivity tools industry, dedicated to helping knowledge workers worldwide to efficiently acquire text-based information through smart devices with a paper-like reading and writing experience, focus and portability features, in order to present high-value content through summarization, search and editing management functions. It delivers this through an offering of smart hardware devices and read-write efficiency software, with its smart hardware devices comprising two categories — e-paper tablets and e-notes — all powered by its in-house developed open operating system, BOOX OS.

According to Frost & Sullivan, in terms of retail value in 2025, the Company ranked as the largest knowledge-driven productivity tool brand in China and the second largest globally, based on the knowledge-driven productivity tools market, a sub-segment of the broader knowledge-driven intelligent tools market, which accounted for nearly half of the overall market by retail value in 2025. Its global market share was 4.2%, while the highest market share in the same market was 13.1%. The Company was also the top knowledge-driven productivity tools brand in China and the highest-ranked China-based company among the top five global market participants, and operates in both the open-system segment and the color segment of the market. The global knowledge-driven productivity tools market expanded from RMB13.8 billion in 2021 to RMB35.3 billion in 2025, representing a CAGR of approximately 26.5%, and is projected to increase further from RMB44.4 billion in 2026 to RMB80.4 billion in 2030, a CAGR of approximately 16.0%.

The Company said its competitiveness is driven by several key factors, including its system-level capabilities in display driving and algorithms, handwriting input technology, color and optical design, and power consumption control; its closed-loop management from solution design to mass-production consistency; its commitment to data privacy and security compliance; the breadth and quality of its product portfolio; its brand recognition; and an efficient distribution network. During the Track Record Period, its products were sold in multiple countries and regions, including the PRC, Europe, the U.S., Asia (excluding the PRC) and other countries and regions. As of 30 June 2026, BOOX OS, the operating system embedded in its hardware products, had over 1.2 million monthly active users; new hardware products contributed 36.9%, 26.3%, 33.2% and 10.5% of total revenue in 2023, 2024, 2025 and for the six months ended 30 June 2026, respectively, while cumulative downloads of its software product StarNote reached approximately 2.0 million as of 30 June 2026.

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