IFBH (06603.HK): Appoints Shu Yong as China CEO
- Shu Yong was appointed CEO for the Chinese Mainland of wholly-owned subsidiary Star Food (Shanghai) Co., Ltd., until 31 October 2029.
- He has entered into an employment contract and holds no interests in shares of the Company or its associated corporations.
NewTimeSpace News: On 14 October 2026, IFBH Limited (06603.HK) announced that Mr. Shu Yong has been appointed as the CEO for the Chinese Mainland of the Company's wholly-owned subsidiary Star Food (Shanghai) Co., Ltd., with effect from 15 October 2026 until 31 October 2029.
Mr. Shu, aged 39, graduated from Dominican University of California in 2023 with an MBA. Before joining IFB Shanghai, he served as general manager of the emerging channel development department and the snack discount development department of Weilong Delicious Global Holdings, working there for over five years, and previously as general manager of the Shanghai market at Wahaha, regional sales director at Evergrande Spring, and brand development and operations manager at Pinduoduo, with 17 years of experience in the fast-moving consumer goods industry.
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