NewTimeSpace News:On March 11th, 2026, HCLTech officially announced a partnership with Hockey Victoria to support the Melbourne Cobras for their debut in the Hockey One League. According to the announcement, this cooperation breaks the traditional sponsorship model. Relying on its global experience in building large-scale digital platforms for sports institutions, HCLTech will design and develop a digital fan engagement platform for Hockey Victoria and the Melbourne Cobras. The platform will include live match insights, interactive content and personalized services, helping fans in Australia and India build closer connections with the team and the sport.

Sonia Eland, Executive Vice President and Country Manager of HCLTech for Australia and New Zealand, stated that the company is proud to launch the Melbourne Cobras in partnership with Hockey Victoria. In the future, it will leverage its advantages in fan platform construction to create a more connected fan experience and promote the development of hockey in Australia and India.

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