MINISO (09896.HK): Mainland China Q3 GMV Up 25-30%; YOYO IP Tops RMB1bn

NewTimeSpace News: On 9 October 2026, MINISO Group Holding Limited (stock code: 09896) issued a voluntary announcement providing a business update on its flagship brand MINISO: total GMV in mainland China for the three months ended 30 September 2026 (26Q3) grew 25%-30% year-on-year, further accelerating from the first half of 2026, mainly driven by high-single-digit same-store sales growth; during the National Day holiday from 1 to 7 October 2026, total GMV grew 20%-25% year-on-year, mainly driven by low-single-digit same-store sales growth.

On proprietary IP, MINISO's flagship proprietary IP YOYO recorded GMV of over RMB1 billion in the first nine months of 2026, joining the global IP "billion-yuan club"; since its first product launch in June 2025, YOYO has expanded to 53 countries and regions worldwide, becoming one of the fastest-scaling Chinese original IPs globally.

On overseas markets, MINISO's overseas performance was broadly in line with the Company's guidance; in 26Q3, its US market recorded GMV growth of about 20% year-on-year, with growth in September 2026 rebounding to over 30% on new product arrivals, alongside positive same-store sales growth.

The announcement noted that the figures are based on a preliminary review of the Company's operating data and not on any figures or information audited or reviewed by the auditors, and may be subject to change and adjustment; IP product performance may be affected by seasonality, marketing cycles and the timing of new product launches, and the operating data during the National Day holiday reflects only a short period and may not reflect the Company's performance for the entire fourth quarter of 2026 or any future period.

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