RIDGE OUTDOOR (02720.HK): Acquires UK Fishing Rod Brand Harrison's Operating Assets

NewTimeSpace News: On 8 October 2026, Ridge Outdoor International Limited (stock code: 02720) issued a voluntary announcement that, on 30 September 2026, its subsidiary Harrison Advanced Rods Ltd entered into an asset purchase agreement with Suremag Limited, under which the buyer agreed to acquire the operating assets of the "Harrison Advanced Rods" brand (Harrison) owned by the seller; upon completion, the target assets will be transferred to Harrison Advanced Rods Ltd, and Dr. Stephen Harrison, founder of Suremag Limited, has been appointed a director and chief executive officer of that company.

The seller is a family-run fishing tackle manufacturer headquartered in Liverpool, United Kingdom, operating the Harrison brand; since 1989 it has focused on designing and producing hand-built carbon fibre fishing rods and blanks, with core operations covering the sale of finished rods (including carp rods) and the supply of blanks, distributed worldwide, with technical strengths built on industry-leading processes such as thin-layer carbon fibre structures and interference-fit joints. Dr. Stephen Harrison has over 37 years of experience in the industry and will remain chief executive officer to ensure a smooth transition and continued development of the Harrison brand.

The announcement stated that the acquisition fits the Group's strategy of acquiring and developing established brands with strong reputations and loyal customer bases while accelerating their global market penetration. As all applicable percentage ratios are below 5%, the acquisition does not constitute a discloseable transaction and is not subject to the reporting and announcement requirements; the seller and its ultimate beneficial owner are independent third parties and the acquisition is not a connected transaction.

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