Consumer sentiment rebounds ahead of the Spring Festival, with Global X China Consumer Brand Etf (02806.HK) extending its winning streak to three consecutive sessions.

NewTimeSpace News: As the Spring Festival approaches, the annual New Year goods procurement boom is in full swing, catalyzing a peak season rally in the liquor sector and sustaining the recent strong performance of consumer stocks. On January 29, Global X China Consumer Brand Etf (02806.HK) surged over 1.5% intraday, marking its third consecutive daily advance.

According to Hong Kong Exchanges and Clearing data, Global X China Consumer Brand Etf (02806.HK) is an exchange-traded fund (ETF) listed on the Hong Kong Stock Exchange, tracking the Solactive China Consumer Brand Index. Compiled by German index provider Solactive, the index focuses on the "brand premium + premiumization" theme, selecting 20 leading companies from Stock Connect and US ADRs that derive over 75% of revenue from China and operate in the consumer branded goods sector. With free-float market capitalization weighting and a single-stock cap of 10%, the index aims to capture the most pricing-powerful companies in China's consumption upgrade trajectory.

The ETF primarily invests in leading brand companies in China's consumer sector, targeting performance across multiple sub-sectors including policy-beneficiaries (catering, automobiles, home appliances), defensive industries (food and beverages), and growth segments (new consumption trends).

The current strength in consumer stocks is driven by dual tailwinds of the Spring Festival consumption peak and the ongoing consumption recovery:

On one hand, as the most important traditional festival in China, the Spring Festival concentrates consumption scenarios for liquor, while home furnishings and home appliances also enter their annual demand peak. The 2026 Spring Festival consumption is further characterized by "quality-oriented, gift-boxed, and health-conscious" trends, with both premium gifting and practical consumption thriving.

On the other hand, domestic pro-consumption policies continue to gain traction, with regional New Year festivals and consumer voucher programs activating market potential and reinforcing the momentum of consumption recovery, providing fundamental support for the sector.

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