DEEPZERO (02723.HK): Placed in the Leaders Category of IDC's Worldwide B2C Enterprise Agentic Marketing Assessment, the Only Chinese Company on the List

NewTimeSpace News: IDC recently published the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment, placing DEEPZERO (stock code: 02723.HK) in the Leaders category for worldwide B2C enterprise agentic marketing. DEEPZERO is the only Chinese company on the vendor list of this assessment, which covers enterprises worldwide. The global agentic marketing race is moving from a contest of concepts into a stage of capability verification, and in the wording commonly used in overseas markets DEEPZERO has taken a leading position in the global agentic marketing industry.

In IDC's definition, an agentic marketing platform has a clear dividing line: it must be able to create, deploy and manage AI agents, support autonomous or semi-autonomous execution of marketing workflows, orchestrate multiple workflows, systems or agents, and keep running in real business environments. Whether it can write copy or generate reports is not the core of IDC's judgement of agentic marketing capability; the real test is whether AI can enter a company's real marketing and sales processes, call data and business systems, complete a continuous sequence of decision actions and adjust the next step of strategy based on the results. This standard separates AI products at different levels in the market: products that stop at content generation and single-point analysis are still clearly short of a true agentic marketing platform; companies that have only run a process in a demonstration environment, without evidence of production deployment and customer adoption, also struggle to cross the enterprise-grade threshold; and systems without governance, audit and human override mechanisms cannot support large enterprises in handing marketing decisions to AI.

IDC classifies enterprise marketing agent capability into five levels, from responsive assistants and trigger-based task execution, through adaptive workflows and autonomous orchestration, to Goal-seeking capability that coordinates multiple systems around strategic objectives. Behind this grading is a change in how the value of enterprise AI is judged: what companies really need is not a marketing assistant that chats better, but a decision system that understands business objectives, connects data systems, executes complex processes and is accountable for operating results. What a marketing agent ultimately has to answer is not only which advertisement to buy, but who should be reached, at what time, through which channel, how budget and strategy should be adjusted according to real-time feedback, and whether these actions can produce measurable business results. This is the core reason DEEPZERO entered IDC's Leaders category.

IDC defines DEEPZERO in the report as an enterprise decision AI company that applies agentic AI to marketing and sales, and its Deep Agent platform covers six decision domains - product innovation, GTM, social marketing, advertising, sales and customer service, and CRM - forming more than 30 specialised agents including AI VOC, AI Consumer, AI Survey, AI Ad Campaign Manager, AI Persona and AI Sales Assistant. This means DEEPZERO's agents are not isolated single-point tools but a set of capability modules embedded in the enterprise decision chain, starting from consumer insight, market analysis and audience understanding and extending to advertising delivery, sales conversion, customer service and CRM management, covering the full path from seeing a problem to taking action. More importantly, DEEPZERO has not built enterprise decision AI on the single capability of a general-purpose large model: IDC notes that Deep Agent uses a dual-layer architecture combining large language models with proprietary domain machine learning, with large models handling understanding, generation and collaboration while domain models and long-accumulated data, algorithms and industry knowledge take on prediction, segmentation, delivery optimisation and business judgement; general models can answer questions, but enterprise operations need judgements based on real data - which users are more likely to convert, which audiences are worth reaching first, how budget should be allocated, how different channels should work together and what result each action ultimately produced - and without long-accumulated data assets and domain models an agent easily stays at the level of appearing smart while being unable to enter production processes reliably. Combined with enterprise data and a marketing technology base built through long-term service to large clients, DEEPZERO's agent products can genuinely connect to the operating front line, from consumer insight to audience segmentation and then to advertising delivery and performance attribution, where AI does not merely offer a suggestion but forms a closed loop across data, algorithms, business systems and marketing channels. The report also notes that for an automobile brand the store visit rate of high-propensity users rose to about 2.7 times, a case that cannot be generalised to all clients' operating results but shows that DEEPZERO's AI capability has entered specific business scenarios and is being tested by real business results.

Another threshold for enterprise AI is governance: once agents begin to execute marketing actions on a company's behalf, accuracy, compliance, brand safety and traceability are no longer add-on features but basic conditions for whether a platform can be deployed at scale, and IDC's inclusion of production-grade deployment, human-machine collaboration, audit, human override, system interoperability and governance capability in its assessment criteria effectively asks companies who supervises AI when it begins to act autonomously, whether problems can be traced, and whether strategy conflicts can be corrected in time. The IDC report notes that enterprise clients remain cautious about accuracy, compliance and brand safety, and that DEEPZERO responds to this trust threshold through Human-in-the-loop protection and auditable results. DEEPZERO's position as the only Chinese company in the IDC assessment is therefore not recognition of a single product but a composite result of enterprise decision AI capability passing multiple thresholds: a cross-scenario agent system, long-accumulated data and algorithms, real production deployment, the ability to connect enterprise systems and a governance mechanism that supports large-scale operation. The IDC report also carries a deeper industry signal: competition in agentic marketing has shifted from who proposed the concept first to who can genuinely bring AI into enterprise operations, and in future companies will not hand over budgets and core processes simply because a platform is connected to a large model, but will return to a few plain questions - whether the platform understands the business, whether it can connect real data, whether it can execute complex tasks, whether it can explain every decision and whether it can prove value in real operating results. Seen this way, IDC's screening criteria do act as a mirror that reflects not who tells the best agent story but who truly has the capability to embed AI in the enterprise decision chain; DEEPZERO's position as a leader in global B2C enterprise agentic marketing shows that Chinese enterprise decision AI companies have begun to be tested against global standards and have, at least in the specific field of enterprise agentic marketing, qualified to enter the global Leaders category.